Book Review 📚

Book Review: Personal Branding 247 by Andrew Chow


Successful personal branding is the essence to turning Average Joe into Joe Extraordinaire. It is what makes you get noticed from the crowd. The way you dress, sound and behave for success- both online and offline- will determine the perception others of you.

To take charge of your personal branding is to differentiate yourself from your competitors. How do you rise above the run-of-the-mill? What is your unique value proposition? How do you identify and articulate it? How can you best leverage it? Personal Branding 247 has all the answers?

This book is written explicitly for entrepreneurs and business owners who are keen to gain recognition as experts in their respective fields, establish their reputation and credibility to advance their careers. Personal Branding 247 is about you.


Personal branding is often mistaken for self promotion or as an act of advertising one’s self. Truth is it could be as opposite to vanity, with pure intention of performing our self worth.

I used to be overly mindful of how others perceive me, but that was in the past. Through the ages, I have gained maturity and stability to be present and appreciate the fact that I am not everyone’s cup of tea. I am still highly competitive and enjoy the key performance indicators which many people hate. It is easy to find me involving in several projects at the same time and be creative about executing them.

From my favourite chapter Who Do You Say You Are

As for my resolutions, one of them were to read as many self help books as possible. This came just right in time. To anyone who wants to work on themselves and their brand, this book will be of great utility. No matter what’s our talent and our strong point are, we need to know the tactics of how and when to perform it. I’m glad Andrew has been a great mentor in mentoring how to delegate them well.

I am someone who is currently working on why personal branding. Often times I would feel stranded, not knowing how to tackle the tasks to ensure if reaches the right audience at the right time.

This book is well-structured with points, related with the author’s stories and a checklist to ensure if or not we possess the mentioned values. Such an easy-read and put in simple English for easy understanding and digest of points. Personal Branding 247 is a great book if you too are working on your content to reach it to your niche audience.

Thank you Melissa for this book in exchange for an honest opinion.

MY RATING : ⭐️⭐️⭐️

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